Here’s What Beauty Consumers Want in 2017
Each year, beauty consumers evolve; and each year the beauty industry adjusts accordingly. MedResults Partner Stemology Skincare, makers of the first and only all-natural and intelligently organic anti-aging skincare line utilizing the power of stem cell technology, has dubbed these annual “trends” #SkinGoals. So, what are consumers’ saying about their #SkinGoals for 2017? Let’s take a look.
#SKINGOAL: ELIMINATE TOXINS IN YOUR BEAUTY REGIMEN
Increased curiosity and concern from women of all ages about what goes into their beauty products will continue to boost the natural and organic beauty market. Women are looking for cleaner, greener options. But they are also demanding that these natural products produce anti-aging results as good as, or better, than their chemical-laden counterparts. In 2017, women will be cleaning out their skincare and makeup reserves and replacing them with healthier, more natural options.
#SKINGOAL: PLUMPER LOOKING SKIN
Plump, full, youthful-looking skin will be the goal in 2017. And single-approach products just won’t do anymore. Look for skincare products that take a dual plumping approach, supporting the skin’s natural collagen building process while also assisting in stimulating new collagen formation. Scientifically advanced ingredients – like lab engineered non-animal, single strand soluble collagen – attracts water to plump skin’s appearance while also increasing the long-term formation of dermal collagen for reduction of wrinkle appearance and improvement in skin firmness.
#SKINGOAL: LOOK GOOD WITHOUT MAKEUP
Heavy contouring, highlighting and strobing are out. Soft, radiant skin is in. In 2017, makeup will get lighter and more natural. And a good natural makeup look starts with healthy skin. Therefore, results-oriented skincare will become the critical first step of a woman’s makeup routine. And products that treat skin while covering, like tinted moisturizer or alphabet creams that also offer SPF, will continue to be popular.
#SKINGOAL: FEEL GOOD ABOUT YOUR PURCHASES
Consumers want to invest in products they feel good about. Increasingly, it is the story behind the product claims that is gaining consumer attention and enticing them to purchase. Companies that have ethical foundations such as being cruelty-free, sourcing sustainable ingredients, supporting philanthropic causes or committing to eliminating toxins in their formulas, will be moving to the top of many consumer wish lists this year.
#SKINGOAL: SIMPLIFY YOUR BEAUTY REGIMEN
Let’s face it; people are only getting busier as time goes on. So the faster they can get through their beauty routine, the better. Gone are the days of endless amounts of potions and lotions. Today’s beauty products are all about efficiency. Consumers want their products to work quickly and work well…and they will pay for the convenience! 2017 will see women reducing the number of products they use in favor of products that multi-task and have proven results.
2017 is shaping up to be the beauty industry’s best year yet! What are your #SkinGoals this year? Tell us in the comments.
Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare
For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/